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ovens and workspace perfectly, boosting output significantly. This initial surge in
productivity pushes MC below AC, pulling AC further down.
Together, these two forces—shrinking AFC and rising early productivity—sculpt the
downward-sloping left side of the AC curve.
Act II: The Diminishing Returns Effect (Rising Portion)
1. Law of Diminishing Marginal Returns Beyond a certain point, each extra assistant in
the same kitchen starts bumping elbows. The third baker jostles the fourth when
rolling dough; ingredients pile up; ovens queue behind one another. The extra
output per new baker shrinks. Marginal Cost (MC) then begins to rise.
2. Marginal Cost Surpasses Average Cost Once MC climbs above AC, every additional
croissant costs more than the current per-unit average. This pushes AC upward.
Baking beyond 1,500 pastries might overload the ovens, force overtime wages, or
require frequent equipment repairs—driving costs per pastry skyward.
This dance of rising MC and the ever-spreading fixed costs yields the U shape: a descent to
an optimal minimum, then a climb as inefficiencies set in.
4. A Second Oven Story: The Ceramics Studio
Not far from Garamond Street, Petra ran a ceramics studio. Her fixed costs were kiln rent
and studio lighting; her variable inputs were clay and painter’s time. She noticed:
• At 50 mugs per week, AC fell sharply as kiln costs spread.
• By 120 mugs, AC hit its minimum—the perfect balance between kiln use and painter
availability.
• Beyond 120, painters queued for the single kiln, clay piled up unshaped, and
overtime premiums nudged AC upward.
Petra’s cost curve traced the same U shape. Both Franny and Petra discovered that
spreading effect and diminishing returns are universal forces in the short run.
5. Why the U Shape Matters to Every Firm
Understanding this U shape isn’t a mere academic exercise; it’s the compass guiding real
business choices:
• Choosing Output Level Firms aim to operate where AC is lowest—the bottom of the
U—because that’s where profit per unit is maximized, given a market price above
AC.
• Pricing Decisions If market price dips below AC but stays above AVC, firms might
temporarily produce to cover variable costs, hoping fixed costs are just “sunk” this
period. Once price falls below AVC, it’s time to halt production in the short run.
• Capacity Planning Recognizing when MC starts to rise signals firms to consider
expanding capacity (moving toward the long run) if they expect sustained demand.